The Carrera Sunglasses, had its origin in 1956 by the hand of Wilhelm Anger.After the longest, fastest and most dangerous race in the world, its founder, a visionary, decided to name his Carrera Panamericana sporting glasses company.
In 1964, Carrera, patented a plastic innovator with less 20% of weight, innovating in the adaptability of the glasses to the face of the users.
In 1970, it was the year Carrera began its production of spectacles and ski helmets.
In 1974, Carrera pioneered the introduction of the first interchangeable lenses for skiing.
In 1979, Launches a revolutionary line of sunglasses, in collaboration with Ferdinand Alexander Porsche, with the name: Carrera Porsche Designer Collection.
In 1981, he release of prescription frames. It begins the internationalization of the brand on a large scale, reaching the sale of its products 80 countries. Launching of prescription frames. It begins the internationalization of the brand on a large scale, reaching the sale of its products 80 countries.
Carrera has always had a strong connection to the world of sport since its inception.He sponsored numerous events such as America’s Cup in Perth, Australia, among others and was present at many Olympic Games.
In 1996, he joined the Safilo group.
In 2006, it celebrates its 50th Anniversary.
Carrera sunglasses – At the forefront of trends
Carrera sunglasses, throughout its history, have launched trends, with a daring to be precursors, with innumerable iconic models.Its sporty DNA, innovation, technology and fashion are the motto that projects the Carrera brand, in the perfect fit today and in the future.
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07 | January | 2012