Chilli Beans, largest network of glasses and accessories of Latin America, joins the greats of brazilian fashion in another edition of the SPFW, with your Project runway. On the question of democratization, the new models feature the most fashionable air of the season, to be accessible.

The 2015 Winter consolidates successful partnerships the Chilli Beans with Alexandre Herchcovitch, Vitorino Campos, Ronaldo Fraga and Amapô, and marks the debut of a new collection – with the fashion designer Fernanda Yamamoto.

“These partnerships are very important to both sides. Have the main Brazilian designers signing our glasses is sensational. And for them, it’s more of a place where the pieces carry their names. Every edit is a success and we are proud to be pioneers in these long-term optical partnerships with so many talented designers, “Caito Maia, creator of the brand.

The pieces of the Project Runway will cost from R$348,00.

Partner brand (co-branding)

Herchcovitch

Nature was the inspiration of Herchcovitch for this edition of SPFW. For accessories, the “organic architecture” of plants and the support of arbors trellises, fences and gazebos gain space in the stems of glasses. “There is a game of inversion, where these plant structures become the support and the trusses gain prominence,” stylist Chilli Beans partner since 2010. The 2015 Winter also features a clock model with the main colors of the season.

Ronaldo Fraga

For the 2015 Winter, Ronaldo Fraga was inspired by the frenzied Brazilian cities and verticalization in liquid memories they hold. The collection was named City Sleepwalking. “For the glasses, gave preference to metal and acrylic. In colors, I used shades that remetessem to concrete and asphalt, “says the designer.

Vitorino Campos

Sealing your fourth partnership with Chilli Beans, the stylist Vitorino Campos was inspired by the movie freedom is blue, directed by Polish filmmaker, Kieslowki Krzusztof. Everything is based on a lonely and deep dive with minimal space for dialogue that focuses the power of the image and the colors that the water brings into light and movement. The design of accessories accompanies so the theme of the collection, bringing models inspired by goggles with metallic details on the lenses to the catwalks.

Fernanda Yamamoto

The stylist and Chilli Beans sign together for the first time a partnership. For this collection, Fernanda Yamamoto, brings in the design of glasses the same proposal that the clothes: a mixture of textures, from the arts and crafts of our culture, that can be identified in leaked from the frame of glasses.

Amapô

The stylists Are Gold and Pitty Taliani prepared for winter of Amapô, two different models of solar glasses. One of them in sports format, but that carries a fashion footprint to become indispensable even to the time of skiing. The other brings inspiration apocalyptic, based on the hypothesis that it is necessary to reuse things. For this model, a patchwork of other four glasses, as if they had been removed, turning the piece into something unique and exclusive.

About Chilli Beans

Chilli Beans started its activities at the end of the ‘ 90, under the command of businessman Caito Maia. Almost 15 years later, and today the largest consolidated network specializing in accessories of Latin America, the company has 600 outlets, including Brazil, Portugal, United States, Colombia, Kuwait, Peru and Israel. With a strong presence in California, in the United States, the brand opened in March 2014 the first international Flagship, in Las Vegas.

Releasing limited editions and exclusive sunglasses, watches and Vista (degree holders), Chilli Beans pioneered the concept of self service optics, which allows the client to handle and try the products, and also the first brand in the segment to inaugurate a customization, which allows the customer to manufacture their own glasses. Recently, the brand won the DEAL, best retail franchise in international expansion and also was voted the most innovative company in the relationship with the customer, fashion industry, by DOM Strategy Partners.

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